Audible:Comedy

Social First CGI for Audible, fronted by Creator and boosted by Social Publishers to hook younger audiences.

What we loved

Using high-quality CGI in a faux-OOH setting to intrigue and delight audiences, sneaking past “ad detectors” and generating genuine conversation.

How we got there

For 2024, Audible UK wanted to give their “Laugh Through It With Comedy” platform a proper social-first glow-up. CG OOH was having a moment online — those eye-popping, “wait, is that real?” videos were stopping thumbs and getting people talking — so we decided to ride the wave. 

We took the ATL campaign’s “escalation of errors” vibe and cranked it up with a hilarious CGI mishap, fronted by influencer Austyn Farrell to grab younger audiences right from the first frame (and that second hook!)

WHAT IT CHANGED

Combined reach of over 21m

Over 344,000 engagements across the content plan