RCP is an independent creative agency
using strategy, technology and love
to change everything for brands

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Collage of RCP LDN team, culture and event photos

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About Us

We love advertising because it has the power to change everything . . .
or nothing at all

We exist to be the difference between everything and nothing. That’s why we obsess over the details, dig deeper for true understanding, and care relentlessly about the work.


Close-up of the RCP dove embossed on a signet ring

We believe the world’s most effective work always shares the 4 “tions” so we apply that thinking to everything that leaves this building.

THE FOUR ‘TIONS’

ATTENTION

Creates the
unignorable.

89% of ads are simply ignored.

So earn attention and then sustain it.

EMOTION

Triggers feeling
at all costs.

Emotion leads to +55% more business results.

Make people feel first, no matter what.

COGNITION

If it’s not understood,
it’s ignored.

Don’t waste all that attention and emotion
…without people concluding the right message.

ACTION

Creates tangible
business altering
behaviour.

Regardless of primed or immediate, 

without action we can’t change anything.

Person reading a large newspaper with the word Advertising on the cover against a blue sky
Red-lit frame of a man with the words You Smell Nice, from the Chip x Old Spice video
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Woman wearing yellow-tinted glasses inside a car, from the AutoTrader brand film
Boy in dinosaur pyjamas brushing his teeth in a bathroom, from the Checkatrade TV ad
Pink pill embossed with the RCP dove on a black background
Woman cooking in a kitchen lit by a glowing blue dragon
Red tile with a white wave and rainbow edge from the Coca-Cola Flags of Pride campaign
RCP lettering with a dove on a retro Nokia phone screen
New York Bakery Toast of New York takeover across a railway bridge and street ads
Host in a tuxedo with a cheering crowd of characters, from the BetMGM UK launch campaign
Pixel art gravestone reading RIP on a pink background
YouTube player showing a bearded man in a bandana with the title Finding The Words, from CALM's campaign
Excited woman with pink hair and neon Blow Minds lettering from the 888 brand campaign
Silver condom wrapper printed with the RCP dove
Hand holding a bagel against a New York street with The Toast of New York lettering
Aussie Great Hair Though billboard above busy traffic at night
Deli Kitchen Go Flat creative on a digital screen at a train station
Coca-Cola Icons creative on the Piccadilly Circus screens
Diet Coke Win £1000 imperfect can poster on a brick wall
HelloFresh green kitchen kiosk set against Mount Fuji and cherry blossoms
Woman with crossed arms in front of an evidence wall, from Audible's True Petty Crimes campaign
Two people reading on a park bench, still from the Graham Norton Book Club campaign for Audible
Dancers with the Re-Sign Fighting Fake Sign campaign logo, for Signature's British Sign Language TikTok campaign
White fluffy dog in a party hat on a pink background with the line Have a dog with an attitude problem?
Two smartwater bottles against a blue sky with clouds
nakd bars bursting from a colourful Mind Blown powder explosion
Young man with an earphone glancing back on a London street, from the Graham Norton Book Club TikTok campaign
Audible comedy CGI cover captioned Influencer laughs through the most chaotic fit check gone wrong
Level up on a Big Man Ting poster on a tube station wall
Chip in a red tracksuit performing in the Big Man Ting music video
Screenshot
Silhouetted figure with neon Boys lettering, from the Chip x Old Spice music video
Screenshot
Woman in a red shirt in a field with neon Bluff lettering, from the 888poker campaign
Woman sitting on a boat painted with the Blue Dragon emblem
Woman checking her phone surrounded by neon HA HA lettering, from the Diet Coke campaign
Detective evidence board with photos, sketches and maps from Audible's True Petty Crimes campaign
Aussie Great Hair Though wrap on the curved IMAX building at night
New York Bakery Toast of New York banners on a railway bridge
Motorbike outside a shop at night with the caption I'm on a horse
Screenshot
Three people on a sofa caught in a mind-blown moment, from the nakd TV ad
Excited woman with pink hair beside a drinks fridge with neon Blow Minds lettering, from the 888 brand campaign
Woman drinking a Diet Coke in a neon-lit club
Macro shot of a drill bit boring into wood, from the Checkatrade TV ad
Deli Kitchen Go Flat billboard with a face made of flatbread wraps on a warehouse wall
The Toast of New York creative on a roadside digital totem
Chip x Old Spice campaign posters under a railway bridge at night
Red London bus with an Aussie Great Hair Though T-side advert
Pedestrian catching a bagel in front of a Toast of New York wall poster
Dancers performing on a lit stage, behind the scenes of the Signature Re-Sign campaign
Macro shot of an orange wall plug surrounded by splashing debris, from the Checkatrade TV ad
Red AutoTrader Brand New digital billboards on a city street
Host in a bow tie at a blackjack table beside a lion, from the BetMGM UK launch TV ad
Chip in a red tracksuit performing in the Big Man Ting music video
Screenshot
New York Bakery The Best Bagel? Chew On It creative on a street digital screen
Black and white photo of a woman biting her nail beside the purple Aussie hemp shampoo bottle
Office kitchen wrapped in crime scene tape, key visual for Audible's True Petty Crimes campaign
Aussie Great Hair Though billboard near a London tower on Oxford Street
Red AutoTrader Brand New cross-track ads on a tube platform as a train passes
Retro television floating above Earth showing a performer on screen
Screenshot
Red-lit frame of a man with the words You Smell Nice, from the Chip x Old Spice video
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Person in a black hoodie with a white RCP dove outline, against a black and white cityscape

OUR
VALUES

We’re deeply committed to the partners we collaborate with, bringing passion, adaptability, and a multidisciplinary approach to every project.

MOVERS
AND CHANGERS

Person reading a large newspaper with the word Advertising on the cover against a blue sky
Level up on a Big Man Ting poster on a tube station wall
Chip x Old Spice campaign posters under a railway bridge at night
Silhouetted figure with neon Boys lettering, from the Chip x Old Spice music video
Screenshot
Red-lit frame of a man with the words You Smell Nice, from the Chip x Old Spice video
Screenshot
Level up on a Big Man Ting poster in a tube station display
Chip in a red tracksuit performing in the Big Man Ting music video
Screenshot
Red-lit frame of a man with the words You Smell Nice, from the Chip x Old Spice video
Screenshot

Our partnerships range from the most recognisable brands in the world to game changing disruptors. But they all have three things in common – a hunger for change; a shared belief in the power of advertising; and a desire for impactful partnership.

Disciplines to change everything 

Brand strategy and positioning

The bedrock of all advertising that changes everything for our partner’s brand. 

Boy in dinosaur pyjamas brushing his teeth in a bathroom, from the Checkatrade TV ad

Long term
brand platforms

The steadfast discipline of tying everything back to a consistent platform thought. 

Woman cooking in a kitchen lit by a glowing blue dragon

Strategically led integrated campaigns

Utilising and exploiting every touchpoint throughout the consumer journey with native first thinking.

Chip x Old Spice cover art for the Big Man Ting diss track

Social first processes

Always on, campaigns and content creation. At RCP social isn’t a channel it’s a discipline.

Zurich Money Mindset title frame on a blue background

OUR
PARTNERS

Procter & Gamble logo in white on black
Coca-Cola script logo in white on black
Zurich Insurance logo in white on black
Campaign Against Living Miserably (CALM) stacked logo in white on black
Deli Kitchen roundel logo in white on black
Old Spice sailing ship logo in white on black
Audible logo in white on black
interactive investor logo in white on black
BetMGM lion logo in white on black
AutoTrader logo in white on black
New York Bakery Co roundel logo in white on black
Checkatrade logo in white on black