Zurich: Content Engine

A GLOBAL CONTENT ENGINE THAT CHANGED EVERYTHING

What we loved

Reinventing how a massive, traditional insurance brand shows up credibly and compellingly on social media

How we got there

Our task was simple, if not easy. We had to translate Zurich’s brand purpose ‘Creating a Brighter Future Together’ into a clear, always on social purpose, globally. To do that we shifted social from a ‘passive’ channel to a channel that genuinely helps, with content pillars centred around empowerment through knowledge.

We created a human first content strategy that made complex financial topics accessible and engaging, making the ‘unmemeable’ memorable across 20+ global markets without losing brand consistency.

Educational content that feels helpful, not promotional. Local cultural adaptation with global consistency. Purpose driven storytelling that built trust.

A community focused social strategy that changed how one of the world’s biggest insurers shows up online.

WHAT IT CHANGED

Engagement rates didn’t just grow, they tripled. Organic reach grew by a factor of five. 9.3 billion impressions in 2024 (yes, with a ‘b’). Zurich went from traditional insurance brand to best in class on social, recognised by Contagious IQ.