NĀKD

A BIG IDEA THAT MATCHED THE AMBITION

What we loved

Making healthy snacking feel full of explosive flavour and fun rather than being dull and earnest

How we got there

nākd had led the charge in the all-natural health snack bars market, but recent double digit growth was starting to slow. We had to make sure penetration continued to rise by moving the brand out of the niche snacking aisles (and small-scale media channels) and into the mainstream where nākd belonged. 

From our research, we found people were sceptical of healthier options. They either ‘taste too good to be true’ or they’re ‘too healthy to taste nice.’ But when they first try nākd bars and realise they can have both health and taste, it hits them like an awesome revelation.

We focussed on this jaw-dropping, head-popping moment of delight with a new creative platform. And brought it to life with personality, edge and hyperbole; no do-gooder-ukuleles or happy-go-lucky whistling in sight.

Try nākd and get your MIND. BLOWN.

WHAT IT CHANGED

8% sales increase during campaign period