Hello Fresh

A MULTIPLE MARKET BRAND PLATFORM THAT CHAMPIONED THE UNIVERSAL LANGUAGE: SIMPLICITY

What we loved

Creating a global campaign, for a number of very different markets, based on a universally appealing insight. And bringing that to life with the perfect blend of emotion and persuasion.

How we got there

Mealtimes are important for people. Obviously. But how so? The need to provide for yourself, your family, your friends is almost primal. There is pressure to deliver healthy, delicious and constantly changing dishes, almost on the daily. Problem is, that pressure leads to a fear of getting it wrong (or not having the time/skills /money to get it right) and this gets in the way of people being able to achieve their full potential. 

The fix? Hello Fresh takes away the big fears that home cooks have. They can stop people not knowing what to cook, not knowing how to cook and even not being able to afford the time or the cost of cooking well. Hello Fresh removes all of these fears by a simple promise – a promise to make mealtimes simpler, for anyone and everyone. 

That led to Mealtimes Made Easy. A new brand platform capable of stretching across multiple channels, campaigns, years and markets.