THE REAL DEAL
Asserting our authority as the only online casino with genuine Las Vegas entertainment heritage.
What we loved
Creating tangible differentiation in a cluttered and commoditized market that is genuinely important to players and impossible for anyone else to replicate.
How we got there
Our core aim was to build brand trust in a way that could make us genuinely famous.
To do that we started with a claim that we could substantiate; The only online casino backed by 50 years of Las Vegas heritage. This helped position us having genuine Vegas credentials, in a field of full imposters.
The claim was one no other competitor could make, and became a tangible, compelling and attractive positioning for recruiting casino players. Especially as we used it to explain how our experience in Casinos leads to a better experience for our customers. We create world class casino entertainment, straight out of the most entertaining gambling destination on earth.
From that came the concept of The Real Deal. It was simple, like most great platform ideas and it tested very well with consumers. It’s one of those lines that has history without being cliche, with trust and entertainment baked in. It’s confident without being shouty. In a world of Vegas bluffs, you should always go for the Real Deal.
All we needed now was the perfect song and a visual style that could translate to the hundreds of different assets and formats. Easy.
WHAT WE CHANGED
It’s just gone live so come back later for all the incredible results.
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