SIX DELIBERATELY SHIT WEBSITES FOR KURUPT FM ON AUDIBLE.
How we got there
Audible challenged us to drive as many conversions to podcast downloads as possible while relaying the message that Audible is a creator of high-quality original content.
So we made six shit websites. Based on Chabuddy G’s business acumen. True to form, the aesthetic is hilariously cheap, dated and poorly executed. So with that in mind we build six websites to promote six different businesses, each one sponsoring a different podcast on Audible. We then created six audio ads for the businesses that drove to the websites and the podcast. Each website drove to the Audible site, allowing fans to make the association between high quality content they were familiar with and Audible.