LAUNCHING GRAHAM NORTONS BOOK CLUB WITH BEST IN CLASS TIKTOK
What we loved
Really getting TikTok. Really getting bookclubs. Really getting Graham. And blending all three together to make something genuinely engaging and motivating….
How we got there
Graham Norton was trading in his showbiz Friday nights for the warm embrace of a book club on Audible. Graham was keen to share his bookish side and own foray into fictional writing had already led to a number of Audible best-selling titles.
How were we to launch his new book club? One of the best things about going to book clubs is that you can pass off other people’s opinions as your own. Inspired by Lip-Synchs on TikTok, we had various characters speak in time to Graham Norton’s book club opinions, so they could sound as well-read as Graham Norton.
Outperforming TikTok’s benchmark for views by
7x
